SANTA MARIA NOVELLA

Craftsmanship Mini Documentaries 2025

Creative direction of a documentary film series developed for Officina Profumo-Farmaceutica di Santa Maria Novella, focusing on artisanal practices and material traditions.

Filmed in Florence and Montelupo Fiorentino, the series documented processes through which raw materials were transformed into functional objects, including terracotta vessels and hand-crafted wax tablets. The films foregrounded gesture, repetition, and material transformation, situating these practices within longstanding Florentine craft traditions.

CREATIVE DIRECTION, CAMPAIGN, FILM